Info

The Ghost Influence Podcast: How Viral Happens On Reddit

An interview series breaking down the stories behind viral content, sharing what happened when it took off, and showing how the attention is being leveraged into something meaningful. Whether for marketing, fame, or influence — we deconstruct the art and science behind massive exposure only platforms like reddit can foster. Listen, learn, leverage.
RSS Feed
The Ghost Influence Podcast: How Viral Happens On Reddit
2016
January


2015
December
November


All Episodes
Archives
Now displaying: January, 2016
Jan 13, 2016

In search of himself, Andy Mai sought to take a more conscious look at... his look. He was one of the early adopters to jump into the /r/malefashionadvice subdreddit, also known as 'MFA', that has since grown to be one of Reddit's staple communities with over 500K readers. Andy's passion for expression extends beyond himself as he encourages people to experiment with their self image. Leading by example he constructed the now legendary prompt "let's have some fun" and submitted it to Reddit. Four years later he still gets questions from people seeking a supportive voice and is always there to answer the call. This episode is guaranteed to make you feel all warm and fuzzy inside.

 Subscribe and review the Ghost Influence Podcast on iTunes.

Create social leverage with the Ghost Influence community.

Music: ‘Splashed - Her Smile (Original Mix)'

Jan 13, 2016

By the time Bernie Sanders officially announced his candidacy for president in April 2014, Aidan King had already been preparing (and hoping) for five months. Aidan is one of the Co-Founders of the subreddit /r/SandersForPresident, a moderated community on Reddit geared toward political activism and digital grassroots organizing. This community is more than a place to post updates, it's become a powerful network of supporters around the nation working together for a common goal and it's inspiring to see. Regardless of your political interests, Aidan's insights on leading a community are an illuminating education into the human psyche.

EDIT: Shortly after this episode was published, Aidan stepped down as a moderator of the /r/SandersForPresident subreddit and accepted a position as Digital Staff for Bernie 2016. At the age of 22 and with no formal experience in politics, Aidan King was recruited to be a part of a presidential campaign. The creation of the subreddit wasn't a ploy designed to land him a job, it was purely his passion for the cause and the community supporting it — the rest happened naturally. THAT is how you Reddit.

Subscribe and review the Ghost Influence Podcast on iTunes.

Create social leverage with the Ghost Influence community.

Music: ‘Schyzox - My World'

Jan 13, 2016

With 29K subscribers on YouTube, 590K fans on Vine, and 2.5M followers on Twitter you might think that someone as prolific as Ali Spagnola wouldn't be impacted by a little content theft — you'd be wrong. Ali shares the brilliance behind her creative process and what it's like when the content you've invested so much of yourself into creating gets stolen. Crucial lessons for anyone building a personal brand.

Subscribe and review the Ghost Influence Podcast on iTunes.

Create social leverage with the Ghost Influence community.

Music: ‘PKR - Ignite (Original Mix)'

Jan 13, 2016

Laid off from his 9-5, Sandy Gordon decided it was as good a time as any to start his career as a Pixel Artist and submitted his first game, Don't Get Wet, to iTunes with his partner Tudor Iancu. With nothing but passion and dedication, he shared his story in a brilliantly eloquent submission to Reddit's /r/gaming community. Striking a nerve with other designers and programmers seeking to make their passion their paycheck, his story took off and eventually hit the front page. 

Create social leverage with the Ghost Influence community.

Music: 'Progressive House — Valuo'

Jan 13, 2016

Passionate magician, fantastic human, and COO for Ellusionist — the 'The World's First Online Magic Retailer' — it wasn't abnormal for Adam Wilber to conceive of something as magnificent as a wrist mounted, fully concealable flame thrower. Making it's way to Reddit organically, it generated sales far beyond what they ever expected. A year later, while launching the second (even more concealable) version their ignorance got the better of them and they were banned from /r/gadgets for inadvertently gaming the system by campaigning to their email list for votes. The story of the Pyro is one of success on accident, failure on purpose, and (finally) success on purpose.

Create social leverage with the Ghost Influence Community.

Music: 'Dan Porcaro - Shadows'

1